Microsoft or Mercedes?

Microsoft or Mercedes?

Anyone excited about the new Nissan laptop? Or the Toyota next generation smartphone? Or how about the Skoda social-media sharing platform? No? Thought not. Which is interesting, because any auto-manufacturer worth their salt is spending millions of dollars on perfecting the connected car. According to McKinsey, today’s vehicles are easily capable of processing 25 gigabytes of data an hour with the computing power of 20 pcs. Want to connect to the internet? No problem. Make a call or watch You-Tube on an 8-inch touch-screen? Naturally. Stream your music favourites? Yep. But just as the car makers are straying into the heartland of Apple, Google, and Microsoft, so too have these giants eyed the future of the automotive sector. And this is where things get really interesting, because a quick straw poll around the streets of central London has revealed that people would be far more interested in an electric car from Apple than one from Nissan. So unless the auto-industry thinks differently, today’s tech partners will quickly become tomorrow’s competitors, with the killer advantage of already having a place in our connected homes and hearts.

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