Gild Research Featured in Marketing Week

Gild Research Featured in Marketing Week

The Gild’s extensive research on generational stereotypes appeared today in Marketing Week. The exclusive piece showcased our findings, demonstrating that marketers’ tendency to typecast simply by year of birth is not necessarily a fair or accurate way to segment consumers.  Gild Marketing Director Andrew Mulholland states, “Treating the attitudes typically associated with terms like millennial or ‘Gen Xer’ as belonging strictly to one age range shows a lack of awareness of who people really are and how they really behave, in all their nuance and variety”.

You can find the article in full here.

Find out more about The Generation Study from The Gild.

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