Enough with the Food Fads
Do you remember when the Cronut was born? It sure seems like a long time ago. For those who don’t remember, let me take you back to the balmy Summer of 2013 – a more innocent time – when Dominique Ansel invented the croissant/donut crossover, because things have never been the same since. Within days of the Cronut going on sale, news crews were parked up outside the New York bakery, there was a queue round the block, and even a Cronut black market sprung up on the dark, foodie depths of the internet.
This was the first time a food had really gone viral; what started off as innovation, paired with a bit of fun, ended up completely revolutionizing the way we look at food. Long gone are the days when a cake was just a cake, a pizza was just a pizza, and the genres of sweet and savoury junk food (generally) stayed well apart. But since the innocuous invention of the Cronut, it seems like there’s been a new food fad every other week.We’ve really had everything: the Rainbow Bagel, the Grilled Cheesecake, and now most recently- the Sushi Donut.
The creation of the newest hybrid- sticky rice moulded into a donut shape, topped beautifully with raw vegan ingredients- inevitably sent the internet into a tailspin, with bloggers, news outlets and lifestyle magazines all fawning over our latest obsession. You can’t deny the artistry behind this latest creation, and I don’t know anyone who’d turn one down. But personally? I just can’t be bothered. Innovation is fantastic, and creativity should be celebrated- but sometimes, these food fads seem like novelty for novelty’s sake. And whilst it’s been proven that Instagram can have a positive impact on our eating habits, I just can’t get on board with this particular trend.